Sunday, February 3, 2013

Hedgefinger’s Deep Thoughts (Sunday Noon PreGame Insight Edition) What’s Gone Wrong At Apple



“….Specifically, The NY Times’ Paul Kedrosky thinks that, in the power-vacuum following Steve Jobs' death, the design team, led by Jony Ive, have been given too much latitude--such that Apple is now designing products that it is not capable of manufacturing as smoothly and quickly as it needs to to meet demand.

“When Jobs was alive, Kedrosky implies, this "tension" between the design teams and manufacturing teams was in almost perfect balance. Jobs's brilliance as both a product designer and business executive kept the company from "over-designing" its products, or, just as bad, focusing so much on the numbers that its design standards sagged. And this balance, Kedrosky suggests, allowed Apple to continually out-design and out-produce the competition. But now that Jobs is gone, Kedrosky suggests, Jony Ive's design team has been given too much power--without a critical check and balance on whether Ive's products can actually be produced in the quantity and timeframe that Apple needs to produce them to meet demand….”


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